"Daniel W. Drezner's The Ideas Industry traces the trajectory of the public intellectual from the early 20th century to its present form of the "thought leader." It will reshape our understanding of contemporary public intellectual life in America and the West"--
You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.
Publisher description: "This book offers extensive research into multi-disciplinary forms of digital experience design. It includes unique autobiographical accounts of people working in the experience design industry today. It examines the growth in digital experience design and how offline worlds inspire online design through the lenses of other disciplines. Although the dot.com bubble burst long ago, the interactive media industry is still flush with fresh talent, new ideas, and financial success. Digital Experience Design chronicles the diverse histories and perspectives of people working in the dot.com world alongside an account of the current issues facing the industry. From the perspective of older disciplines such as education, fine art, and cinema, this volume investigates how dot.com practitioners balance the science of usability with abstract factors such as the emotional response design can provoke. Contributors from a wide-range of different backgrounds offer autobiographical accounts of their careers in the digital experience design and interactive media industry. Digital Experience Design seeks to borrow from alternative fields that have richer traditions and longer histories in experience design to assist current online designers and practitioners. With in-depth discussion of a variety of disciplines and topics, including screen-based design and e-learning, this edited volume is a valuable resource for industry practitioners and students and teachers of interactive media."
The chapters in The Handbook of Entrepreneurial Dynamics provide the rationale for questionnaires used in the Panel Study of Entrepreneurial Dynamics (PSED). The PSED is a research program that was initiated to provide systematic, reliable, and generalizable data on important features of the new business creation process. The PSED includes information on the proportion and characteristics of the adult population involved in efforts to start businesses, the activities and characteristics that comprise the nature of the business start-up process, and the proportion and characteristics of those business start-up efforts that actually become new businesses. The handbook also describes the PSED data collection process; provides documentation of the interview schedules, codebooks, data preparation and weighting scheme; as well as offers examples of how analyses of PSED data might be conducted. The authors identify specific measures that can be used to operationalize theory as well as provide evidence from the PSED data sets on these measures' reliability and validity.
This book, first published in 1989, contains a spirited debate between eminent economists, journalists, and publishers about the spread of economic ideas. The examination of the flow of ideas among economists and from economists to the public is followed by a discussion of the public policy use and abuse of these concepts.
Updated to reflect recent global developments, the second edition of Globalization: A Basic Text presents an up-to-date introduction to major trends and topics relating to globalization studies. Features updates and revisions in its accessible introduction to key theories and major topics in globalization Includes an enhanced emphasis on issues relating to global governance, emerging technology, global flows of people, human trafficking, global justice movements, and global environmental sustainability Utilizes a unique set of metaphors to introduce and explain the highly complex nature of globalization in an engaging and understandable manner Offers an interdisciplinary approach to globalization by drawing from fields that include sociology, global political economy, political science, international relations, geography, and anthropology Written by an internationally recognized and experienced author team
Quantitative Tourism Industry Analysis is the first book to deal with the input-output, social accounting matrix in a way which readers from a non-economics or non-mathematical background can follow, in order to understand how useful their application would be for tourism industry analysis. It acquaints readers with useful applications of economic modelling without the unnecessary burden of higher algebra, so that they will understand concepts of the economics measurement system, Tourism Satellite Accounts (TSA) methodology. Quantitative Tourism Industry Analysis offers a new set of economic tools for tourism policy analysis, ideal for those with a non-mathematical background.
University-Industry Research Interactions is a compilation of papers focused on the examination of the mechanisms for cooperation between universities and industries. A section of the book covers the interfaces between industrial needs and university activities. The book provides some useful guides to increasing the effectiveness of using technical resources. Experiences of different countries and different industry sectors are also examined. The book discusses the use of university-industry interactions as a mechanism to increase the effectiveness of utilizing science and engineering. The articles contained in the book come from an international conference attended by some industrialized countries. The recommendations made in the book are intended to optimize the benefits from the use of technical resources. Another topic covered in the book is the means to enhance the collaboration between industries and universities. These collaborations are intended to be mutually beneficial between the two sectors. The text will be a useful tool for educators and economists.
"The wealth of new materials, the comparative framework, the implications for the East-West struggle for power, the very great lucidity with which Bendix writes about complex materials, and not least, the detached, highly scholarly attitude he brings to his work, combine to make this into a sociological research of the first rank." -American Sociological Review "The book is truly global in its approach. It seeks to explain the rationalizations and justifications used in the subordination of employees in work organizations not only in the United States but also in England, Russia, and East Germany." -Industrial and Labor Relations Review Work and Authority in Industry analyzes how the entrepreneurial class responded to the challenge of creating, and later managing, an industrial work force in widely differing types of industrial societies: the United States, England, and Russia. Bendix's penetrating re-examination of an aspect of economic history largely taken for granted was first published in 1965. It has become a classic. His central notion, that the behavior of the capitalist class may be more important than the behavior of the working class in determining the course of events, is now widely accepted. The book explores industrialization, management, and ideological appeals; entrepreneurial ideologies in England's early phase of industrialization; entrepreneurial ideologies in eighteenth- and nineteenth-century Russia; the bureaucratization of economic enterprises; and the American experience with -industrialization. This essential text will interest those in the fields of political science, industrial relations, management studies, as well as comparative sociologists and historians. Reinhard Bendix (1916-1991) was professor of sociology and political science at the University of California at Berkeley, from 1947 to 1987. His books include Nation-Building and Citizenship, Embattled Reason, Unsettled Affinities, From Berlin to Berkeley (all from Transaction), Max Weber: An Intellectual Portrait, and Kings or People. Mauro F. Guilln is on the faculty at the Wharton School of the University of Pennsylvania, and a member of the Institute for Advanced Study, Princeton. He has published three books: The AIDS Disaster, Models of Management, and Diversity in Globalization.
A career of nearly three decades with the CIA and the National Intelligence Council showed Paul R. Pillar that intelligence reforms, especially measures enacted since 9/11, can be deeply misguided. They often miss the sources that underwrite failed policy and misperceive our ability to read outside influences. They also misconceive the intelligence-policy relationship and promote changes that weaken intelligence-gathering operations. In this book, Pillar confronts the intelligence myths Americans have come to rely on to explain national tragedies, including the belief that intelligence drives major national security decisions and can be fixed to avoid future failures. Pillar believes these assumptions waste critical resources and create harmful policies, diverting attention away from smarter reform, and they keep Americans from recognizing the limits of obtainable knowledge. Pillar revisits U.S. foreign policy during the Cold War and highlights the small role intelligence played in those decisions, and he demonstrates the negligible effect that America's most notorious intelligence failures had on U.S. policy and interests. He then reviews in detail the events of 9/11 and the 2003 invasion of Iraq, condemning the 9/11 commission and the George W. Bush administration for their portrayals of the role of intelligence. Pillar offers an original approach to better informing U.S. policy, which involves insulating intelligence management from politicization and reducing the politically appointed layer in the executive branch to combat slanted perceptions of foreign threats. Pillar concludes with principles for adapting foreign policy to inevitable uncertainties.
For several centuries, international relations has been primarily the purview of nation-states. Key powers have included at various times Great Britain, France, Japan, China, Russia (then the U.S.S.R., and then Russia again), and the nation most influential in international relations for the past several decades has been the United States. But in a world growing smaller, with a globalizing system increasing in complexity by the day, the nation-state paradigm is not as dominant as it once was. In Asia in Washington, longtime Asia analyst Kent Calder examines the concept of "global city" in the context of international affairs. The term typically has been used in an economic context, referring to centers of international finance and commerce such as New York, Tokyo, and London. But Calder extends the concept to political centers as well—particularly in this case, Washington, D.C. Improved communications, enhanced transportation, greater economic integration and activity have created a new economic village, and global political cities are arising within the new structure—distinguished not by their CEOs or stock markets but by their influence over policy decisions, and their amassing of strategic intelligence on topics from national policy trends to geopolitical risk. Calder describes the rise of Washington, D.C., as perhaps the preeminent global political city—seat of the world's most powerful government, center of NGO and multilateral policy activity, the locale of institutions such as the World Bank and IMF, and home to numerous think tanks and universities. Within Washington, the role of Asia is especially relevant for several reasons. It represents the core of the non-Western industrialized world and the most challenge to Western dominance. It also raises the delicate issue of how race matters in international global governance—a factor crucially important during a time of globalization. And since Asia developed later than the West, its changing role in Washington raises major issues regarding how rising powers assimilate themselves into global governance structure. How do Asian nations establish, increase, and leverage their Washington presence, and what is the impact on Washington itself and the decisions made there? Kent Calder explains it all in Asia in Washington.
Witnesses include: Seth Abraham, pres. and CEO, Time Warner Sport; Jim Brady, boxing sportswriter, Boxing News; Alfonso Daniels, club boxer; Richard DeCuir, exec. officer, California State Athletic Commission; Joe DeGuardia, boxing manager and attorney; Thomas Hoover, Veteran Boxers Assoc. of New York; Roy Langbord, v.p., Showtime Networks Inc.; Floyd Patterson, chmn., N.Y. State Athletic Commission; Brenda Reneau, commissioner, accompanied by Skip Nicholson, administrative aide, Oklahoma Dept. of Labor; Richard Rose, pres., Caesars World Sports; and Gregory P. Sirb, exec. dir., Pennsylvania State Athletic Commission.
Key Concepts for the Fashion Industry is the first concise and accessible overview of fashion theories for students on any fashion course. Providing an easy understanding of the core concepts, from scarcity to conformity, this book offers clear, practical examples and accessible case studies, making complex theory easy to digest. All fashion students need a basic understanding of how a style becomes a fashion and how this spreads or declines, whether they are studying fashion design, merchandising or any other fashion course. Containing student-friendly features such as discussion questions, activities and further reading, this book is essential reading for all students studying across all areas of fashion.
As business paradigms shift from desktop-centric environments to data-centric mobile environments, mobile services create numerous new business opportunities. At the same time, these advances may also challenge many of the basic premises of existing business models. Mobile Services Industries, Technologies, and Applications in the Global Economy fosters a scientific understanding of mobile services, provides a timely publication of current research efforts, and forecasts future trends in the mobile services industry and its important role in the world economy. Written for academics, researchers, government policymakers, and corporate managers, this comprehensive volume will outline the great potential for new business models and applications in mobile commerce.
As the religious right has increased in both power and visibility, there has been a commensurate growth in the prominence of Christian media. The contributors to this book provide a broad overview of the organizations, history, and media influences of the Christian right.
The must-read summary of Thomas Davenport, Laurence Prusak and James Wilson's book: "What's the Big Idea? Creating and Capitalizing on the Best Management Thinking". This complete summary of the ideas from Thomas Davenport, Laurence Prusak and James Wilson's book "What's the Big Idea?" shows that when it comes to implementing new management ideas in an organisation, it's not the business gurus who really count. The most important people are the "idea practitioners" - the people who sort through the ideas, choose the right ones and then implement them. In their book, the authors explain how you can enhance your chances of success by taking advantage of new business thinking and putting more emphasis on building the ranks of idea practitioners. This summary is a guide to making a noticeable different to business operations by listening to the right people. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "What's the Big Idea?" and discover why you should start listening to the idea practitioners in your business in order to progress towards the future.