The international creation of typefaces after 1950 was decisively influenced by the Swiss type designer Adrian Frutiger. His Univers typeface and the machine-readable font OCR-B, which was adopted as an ISO standard, are milestones, as is his type for the Paris airports, which set new standards for signage types and evolved into the Frutiger typeface. With his corporate types, he helped to define the public profiles of companies such as the Japanese Shiseido line of cosmetics. In all he created some fifty types, including Ondine, Méridien, Avenir, and Vectora. Based on conversations with Frutiger himself and on extensive research in France, England, Germany, and Switzerland, this publication provides a highly detailed and accurate account of the type designer’s artistic development. All of his types – from the design phase to the marketing stage – are illustrated and analyzed with reference to the technology and related types. Hitherto unpublished types that were never realized and more than one hundred logos complete the picture. This second, revised and expanded study edition, which now has an index, makes Frutiger’s achievement even more accessible.
"Teaches more than how to read a particular novel; it teaches us more profoundly how to read anything. This, I think, is the book's main virtue. It teaches us readers to transform the brute fact of our world."—Hugh Kenner
The first book of its kind, Your Body and the Stars is a fun, practical, and insightful handbook that takes a revolutionary approach to holistic wellness by unlocking the powers of the stars. Do you suffer from neck pains? Go to the chapter on Taurus and the neck. How about sore knees? Learn preventive tips and exercises in the Capricorn chapter. Your Body and the Stars is the first comprehensive reference guide to go deep into the twelve zodiac signs and the specific body region each sign represents—from your head down to your toes. You can utilize this book by identifying your birth or sun sign and by the body region that needs healing attention. Each chapter integrates a self-directed program and holistic approach to health—both your emotional or mental well-being as well as the physical health of your body. Practical end-of-chapter tips, questions, and illustrated step-by-step exercises based on a mix of yoga, stretch and strengthening movements, and Pilates are provided for all levels. Your Body and the Stars brings together a medically trained, holistic physician, Dr. Stephanie Marango, and a talented astrologist, Rebecca Gordon, whose horoscopes have appeared in Elle and on Epicurious.com. They combine their individual expertise to bring the twelve zodiac signs to physical life, providing a lifelong guide that can both prevent and self-heal, illuminating your head-to-toe healing connection to the cosmos.